@article {17340,
	title = {Realizing the value of social media requires innovative computing research},
	journal = {Communications of the ACM},
	volume = {54},
	year = {2011},
	month = {2011/09//},
	pages = {34 - 37},
	abstract = {How social media are expanding traditional research and development topics for computer and information scientists.},
	isbn = {0001-0782},
	doi = {10.1145/1995376.1995389},
	url = {http://doi.acm.org/10.1145/1995376.1995389},
	author = {Shneiderman, Ben and Preece,Jennifer and Pirolli,Peter}
}
